295 episodes

A New Direction is a weekly podcast that interviews best selling authors from around the world in success and leadership to enhance your life, career, and business.

A New Direction Jay Izso

    • Business
    • 5.0 • 34 Ratings

A New Direction is a weekly podcast that interviews best selling authors from around the world in success and leadership to enhance your life, career, and business.

    The New ROI – Return on Individuals

    The New ROI – Return on Individuals

    There's a New ROI in Town and It's Called Return on Individuals

    There is a saying in business that goes "You can't manage what you can't measure".



    I would also add, "You can't manage what you cannot define".



    Are people valuable? Are not your employees people?



    And yet the fact is we manage people, but what is their measurement?

    What number do you put on an employee that determines if they are valuable or not valuable?



    But can you run your business without employees? What's the cost of losing an employee? What's the cost of a great employee to your business?



    There is much to be said that "engaged" employees create more profit...but how do we define "engaged" employees?



    Then it has been said that "happy" employees are more productive, but this too begs the question...how do we define a "happy" employee?



    If we want to measure employee "happiness" or "engagement" we must do it is such away that the average person off the street can come into any office and say, "ah, that's a happy employee" or "that's an engaged employee.



    So, it still begs the question...what is the ROI of your employees?



    Clearly there is a lot of work to do, and there are some answers we need to try to define.



    In this episode of A New Direction Business Valuation Expert and Corporate Financial Executive Dave Bookbinder joins us to take us on a journey of the many experts he has interviewed to help us find the elusive ROI...and help us define these elusive yet important terms.



    Return On Individuals



    Dave Bookbinder's book, "The NEW ROI: Return on Individuals: Going Behind the Numbers" is a book of interviews that Dave conducted on his show entitled "Behind the Numbers".



    The book is an eclectic culmination of different perspectives of quantifying the importance of human capital.



    The fact is we all know the people in our business are fundamental to success, but how do we go about measuring that in a way that is clear, standardized and makes sense.



    Further how do go about defining operationally terms like "engagement" and "happy" when it comes to employees.



    The book really has some strong key themes, such as the importance of culture and it's effect on employees, the impact of leadership on employees, the employee environment, and philosophies from business owners on how to get the most of employees and keep them.



    All in all, The New ROI is a very solid book that understands the importance of employee contribution but opens of the door to a ton of questions of how to define it and measure it.



    And it is having those thoughts and discussions that make the book very provoking.



    a href="https://www.amazon.com/NEW-ROI-Behind-Numbers-Individuals/dp/0999237136/ref=tmm_pap_swatch_0?_encoding=UTF8&dib_tag=AUTHOR&dib=eyJ2IjoiMSJ9.CJqvIV8D-_lgxhep0lDQwMNqnLO2F5ltbh-3Snl6xKk.

    • 58 min
    Launch Your Inner Entrepreneur 10 Mindsets for Success

    Launch Your Inner Entrepreneur 10 Mindsets for Success

    Want to be an Entrepreneur...It's about your mindset

    So many of us dream of being a successful entrepreneur.



    There is such an allure of owning your own business, being in control of your destiny, and knowing it is yours has quite the appeal.



    And while most all of us have had dreams of being an entrepreneur, most of us will not do it.



    Why?  Because to be a successful entrepreneur requires a change in mindset.  And not just one, but many mindsets.



    First, you have to be willing to have the mindset of being a risk taker, and then you need to take action on.



    You also need to have a different attitude, have a different money mindset, changing your mindset of leadership, building a presence and more.



    And in this episode of A New Direction Dr. Charlene Walters joins us to talk about her latest book, "Launch Your Entrepreneur".



    If you have thought about becoming an entrepreneur and have wondered what it will take to be successful, then you will want to join us right here!



    Charlene Walter's Book, "Launch Your Inner Entrepreneur" is in my opinion one of the most comprehensive books on how to become a successful entrepreneur.



    The book is based on 10 mindsets that every aspiring entrepreneur must have.  And starts with the first mindset of "Taking Action".



    The book moves us through specifics such as dealing with your own financial mindset, personal branding, social media, and so much more.



    Dr. Walters digs deep into issues that every entrepreneur faces such as imposter syndrome, being in competition, the struggle with selling, grit, resiliency, self-sabotage and a number of psychological and emotional issues.



    As you can tell nearly everything is on the table to discuss in Launch Your Inner Entrepreneur.



    And do not let the subtitle fool you...this book is literally for everyone!



    Please reach out and thank the sponsors of our show A New Direction:



    EPIC Physical Therapy. They have the cutting edge equipment and the certified staff to help you.



    Whether you are recovering from a surgery, or have an injury that is holding you back, or whether you are an athlete professional or amateur that is looking to be at the top of your game.



    Even if you would just like to move better they can help.  If you are looking for EPIC Relief, EPIC Recovery and EPIC Results then check out the professionals at EPIC Physical Therapy.  www.EPICpt.com



    Linda Craft Team, Realtors they have been helping people with their home selling and buying needs and wants for 39 years.



    Their clients call their customer service “legendary”.



    That’s because Linda and her team recognize that your home is more than a purchase, it is the place that some of your most significant memories will be made.



    When you are looking for the best expert when it comes to real estate in your area start with the “legends of customer service” start with Linda Craft Team.  Head on over to www.LindaCraft.com



    Coach Jay here!

    • 56 min
    52 Insights to Help You Find Career Fulfillment

    52 Insights to Help You Find Career Fulfillment

    Is It Time to Change Your Career or Change You?

    Are you one of those people who when Sunday evening comes around you are already dreading Monday morning?



    Do you feel like you are stuck? Like you need the job because you need the money, but you really don't want to be doing what you are doing?



    Have you thought about trying to go on your own, but the fear of failure is keeping you from trying?



    If any of these career related questions sound like you, then you should know you are not alone.



    In fact, there are people that you work with who probably share your exact same feelings. So, what should you do?



    In this episode of A New Direction Human Resources Expert and Career Coach Rich Salon join us to talk us through 52 Does of Reality to help you find Career Fulfillment in "Career Trust".



    Rich Salon's book, "Career Trust: Fifty-Two Doses of Reality To Help You Find Career Fulfillment" is one of those fun reading books that will give you some practical insights into your career.



    The 52 Doses of reality will make you think through if you need to make a change in your career to be more fulfilled or perhaps do you need to change to be more fulfilled.



    The book also talks through the mental and emotional challenges of dealing with a career or job change.  It is highly enlightening an insightful.



    If you want a quick read that will open your mind to the possibilities of a career change as well as being encouraged where you are right now, "Career Trust" is a book that you will want on your bookshelf.



    Please say thank you to our sponsors of A New Direction:



    EPIC Physical Therapy, the certified therapists and the most up to date facility to help you after surgery or injury, or if you are an elite or professional athlete.



    EPIC pt can get you where you want to be physically.  With the latest state of the art equipment they will customize a program that is as individual as you are.



    When you are ready for EPIC relief,

    • 56 min
    The Creator Mindset: 92 Tools to Unlock Secrets to Innovation & Growth

    The Creator Mindset: 92 Tools to Unlock Secrets to Innovation & Growth

    Having a Creator Mindset that Will Change Your Business and Your Life

    It seems you can look at nearly any online magazine or traditional magazine or news

    paper and somewhere you are going to see the words AI...Artificial Intelligence.



    Sadly the world of AI and our own laziness is robbing us one of the most fundamental and superior abilities we have over the AI/Computer world...our creativity.

    We have lost our "Creator Mindset". What is the "Creator Mindset" you eagerly ask?



    It is opening your mind to the fact that we all have creative abilities. That within you is a creator and a creator mindset that you can bring into your business and life.



    And in this episode of A New Direction The Creator Mindset author Nir Bashon joins us to help you reopen your mind to being the creative creator you always have been.







    Nir Bashan's book, "The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability" is literally for every person and every business.









    He dispels all the myths that most people have around creativity and explains in a clear practical way how any of us can begin to be more creative.





    Nir also addresses the issue of AI and creativity and dismantles the idea that AI can on some fashion replace the creativity of humans.  It simply cannot.  AI can be a tool, but not a replacement for our creativity.



    Near also addresses a number of psychological issues when it comes to creativity, right brain/left brain, listening, negativity, and our ego for just a few.



    The book will change you.  I promise.  It changed me.  One quote from the book that still stands out to me is this.  "There is no problem that creativity cannot solve".  Genius!



    Please Thank our sponsors of A New Direction by reaching out to them and saying thank you and using their services.





    EPIC Physical Therapy the facility with the most cutting edge equipment and the certified staff.



    They can help you recover from an injury or surgery, work with professional and amateur athletes, or just those of us who want to move and feel better.



    When you want EPIC relief, EPIC recovery, and EPIC results then start with EPIC Physical Therapy by going to www.EPICpt.com



    Linda Craft Team, Realtors when you are looking to sell your home or buy a new home start with what their clients refer to as “the legends of customer service”.



    Whether you are in the Greater Raleigh Research Triangle Park area of North Carolina or any where in the world they can help you with your home dreams.



    Contact our friends Linda Craft  Team at www.LindaCraft.com



    Coach Jay here!  Thanks for listening to and reading about this episode of A New Direction.



    I am a business and life coach that specializes in helping people improve their performance in their business and life and help them become more successful in all aspects of their life.



    You may have thought about a coach, but you just were not sure if a coach is for you.  That’s a great question to ask,

    • 57 min
    Business Kung Fu – 5 Elements that Will Change Your Business

    Business Kung Fu – 5 Elements that Will Change Your Business

    Business Kung Fu - 5 Elements that Will Change Your Business



    When you think about business and entrepreneurial success and what it takes to get there, the principles of the fighting style Kung Fu probably do not come to mind.







    But if you think about it a bit more deeply when you consider it what it takes to become proficient in a fighting style like Kung Fu, your business often will have a similar path.







    You start off by doing the things you don't necessarily enjoy doing. You grind out tirelessly having to put in the work. Most of the time the work you put in is preparation for your future.







    The fact is in the beginning of your business that you are in you are not ready for the fight. In the beginning is the training so you can learn how to fight and take on your opponent.







    In this episode of A New Direction best-selling author, award winning entrepreneur, and speaker Craig Cooke joins us to talk through some of the elements of his latest book "Business Kung Fu: Modern Strategy | Ancient Truth"









    Craig Cooke's book: "Business Kung Fu: Modern Strategy, Ancient Truth, Your Success" is a fascinating read.



    Craig Cooke takes his experience in martial arts and makes a clear connection between Kung Fu and Business.



    The biggest connection is that like learning Kung Fu when you start a business you are going to be doing things that you don't want to do.  And you will spend hours doing it.



    One of the biggest eye opening parts of Business Kung Fu is how Craig takes the classic Chinese 5 Element Theory and relates it to the 5 fundamental elements of business and entrepreneurship.



    Those being, Passion, Discipline, Expertise, Confidence and Faith and then back to Passion again.







    What is so interesting about these 5 elements and how they lead to one another they can either spiral you up or they can spiral you down when you don't have these elements.







    The book is a very fast read, but the mindset lessons are powerful and are needed in today's fast paced business world.



    Also,

    • 56 min
    9 Attributes to Becoming Invaluable

    9 Attributes to Becoming Invaluable

    How Will You Become Invaluable?

    What is your worth? Do you know your true value? How are you measuring it? Is it money? A title? Stuff? Does it go deeper? Are you invaluable?



    And what is your purpose? Do you know what it is? How about your values? Can you list them off? Would those that know you agree?  Again, finding your purpose and knowing your core values, contributes to becoming invaluable.



    The fact of the matter is these questions are so important. Do others find you "Invaluable"...or could they live without you?



    Let's get "Invaluable"! Let's make such a positive impact on the world that the world can't live without us. Such an impact that our business cannot live without us. Such an impact that the community can't live without you.



    How? Well, in this episode of A New Direction best-selling author Steven J. Bowen and Dr. Terry Lyles give us the 9 Attributes that when followed will make you invaluable and create a life of fulfillment and meaning and make you the leader people desire.



    Steven J. Bowen and Dr. Terry Lyles' book, "Becoming Invaluable: Develop the Willitude to Navigotiate Success" is a must read for everyone.  



    If you have ever questioned your self-worth, if you have ever thought that there is more to life than where you are right now, Becoming Invaluable will be "Invaluable".



    The book asks starts with a basic question: "what do you think is the highest calling in life you can have?"  Then as the bedrock to answering that question moves us into knowing our purpose and values.



    From there the authors help us understand that by working on 9 attributes we can develop ourselves to Becoming Invaluable.



    Those 9 Attributes are:



    * Knowledge

    * Skills

    * Attitude

    * Health

    * Strength

    * A set of values to guide you in the right direction.

    * A purpose in life.

    * A sense of willitude.

    • 56 min

Customer Reviews

5.0 out of 5
34 Ratings

34 Ratings

Rahulkaran ,

Well Prepared Host

I enjoyed my conversation with Coach Jay; he was well-prepared and made the show very informative. He went above and beyond to delight the listeners.

Mgrabanqqqq ,

Energetic and thoughtful

Jay is a real pro. He's a high-energy, high-thoughtfulness host. I’m looking forward to hearing more from Jay and his guests.

Lastushka ,

Phenomenal!

My now go to place to find great reads! Jay is a great interviewer getting to the depth of the matter.

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